학력
- Ph.D., Hotel Administration (Marketing), Cornell University, 2019.
- M.S., Survey and Data science, University of Michigan – Ann Arbor, 2015.
- B.B.A., Tourism Management, Kyung-Hee University, 2013.
주요 경력
- Assistant Professor of Marketing, Seoul National University of Science and Technology, 2020 – present.
연구 분야
- Quantitative Marketing, Service Marketing, Causal Inference, Marketing Research, Online Reviews, Online Customer Engagement.
담당 교과목
Marketing Research, Marketing Analytics, Marketing Management, Statistics for Business, Analysis and Understanding of Business Data, Services Marketing, Marketing Research Practice
저널 논문
◾ The Platform Matters – Selection and Measurement Bias in Online Reviews, Cornell Hospitality Quarterly, 2025한사람
◾ Functional and safety considerations in patient clothes during pandemic - An infodemiological network analysis and LDA topic modeling -, 복식문화연구, 2024한사람
◾ Reducing the Bias in Online Reviews Using Propensity Score Adjustment, CORNELL HOSPITALITY QUARTERLY, vol.65 No.4 pp.429~441, 2024한사람
◾ Effects of workplace relationships among organizational members on organizational identification and affective commitment: nuanced differences resulting from supervisor vs. colleague relationship, Current Psychology, 2023한사람
◾ Do managerial communications improve customer satisfaction and eWOM? The moderating effect of response authenticity, Humanities & Social Sciences Communications, vol.10 No.1, 2023한사람
◾ The Moral Dilemma in Fashion: Using the Prisoner's Dilemma Game on Animals and the Environment, FASHION THEORY-THE JOURNAL OF DRESS BODY & CULTURE, 2022한사람
◾ The dynamic customer engagement behaviors in the customer satisfaction survey, Decision support systems, 2021한사람
◾ Web Scraping for Hospitality Research: Overview, Opportunities, and Implications, CORNELL HOSPITALITY QUARTERLY, vol.62 No.1 pp.89~104, 2021한사람
◾ The Effect of Private Customer-Manager Social Engagement Upon Online Booking Behavior, Cornell Hospitality Quarterly, 2020한사람
◾ Customer motivation and response bias in online reviews, Cornell Hospitality Quarterly, vol.61 No.2, 2020한사람
◾ Living Without OTAs–Goodbye Columbus: Putting the Jenie Back in the Bottle, Cornell Hospitality Quarterly, vol.59 No.1, 2018한사람
◾ Question order sensitivity of subjective well-being measures: focus on life satisfaction, self-rated health, and subjective life expectancy in survey instruments, Quality of Life Research, 2016한사람
학술대회
◾ Saram Han, 잠재은닉 모델을 활용한 관광객 행동 패턴, 잠재은닉 모델을 활용한 관광객 행동 패턴, University of Malaga, 2022한사람
연구프로젝트
◾ 고객만족도 조사에 대한 이메일 응답이 만족도와 온라인 구전행위에 미치는 영향, 서울과학기술대학교, 2021.08.~2022.07.한사람
기타(학회활동 등)
2024 Best Paper Award Finalist (Cornell Hospitality Quarterly): Reducing the Bias in Online Reviews Using Propensity Score Adjustment
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국방경영·안전공학과
